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It is easy to think of an Ice Cream Cart when we want to sell ice cream, or a Hot Dog when our intention is to sell hot dogs, but what use can be given to a Promo Cart? When you own a business, the worst mistake you can make is to stagnate. Today's market mobility forces you to stay up-to-date and sensitive to new trends. Consumption cycles have been greatly shortened and consumers, more educated and informed, are more demanding. It is absurd to think that you can do the same thing over and over again expecting different results.
Innovation is an essential tool, not only to grow, but to ensure your survival. And the courage to innovate must be part of the internal culture of the company and must be transmitted to all departments.
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Providing useful tools that can reflect these ideas of innovation requires a marketing team to find the ideal application for each case. And at this point we will stop. Some companies have seen in the "cart" product a very original way of promoting advertising and marketing initiatives, beyond the traditional use of the food cart itself. We refer to the Promo Cart, a cart specially designed for these various uses. The sports and casual fashion company Sportown has established itself as a benchmark in the world of sports footwear since they opened their first store in Madrid in 2009. As a complement to their main product (sports footwear), they launched a parallel product, a cleaner or “Sneakers Cleaning”, for which they chose a cart as a marketing tool, as well as promotional videos and live demonstrations in the stores. |
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Currently the brand is a growing business model due to initiatives of this type.
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